"Mud Dock does occasionally feature super-elite bikes, and we do get to meet some top cyclists, but we are not elitist people here! Everyone that works at Mud Dock is extremely down to earth. That doesn’t mean we don’t offer a premium service: we certainly do.
"There are a lot of regular cyclists who use the cafe and also buy stuff from the shop. They like to make a day of it here, we are a kind of destination for them. These guys like the image of both parts of the business: the Cycleworks and the Cafe.
"Then there are those who come into the shop but who aren’t even aware that there’s a cafe upstairs, they are solely focussed on stuff for their bike. Sometimes people come in to get something fixed, and we’ll say ‘why not have a coffee upstairs while we sort this out?‘ They had no idea the cafe was there. The two parts of the business fit together very well."
More from the Cycleworks team over the next weeks...
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