Locks, brands, money and word of mouth

Workshop manager Mal Armstrong with more insider knowledge

"People who own expensive bikes often don’t own locks. That might sound odd, but these guys would never let their bikes out of their sight. At Mud Dock the lock-up service we offer would make even these guys feel safe.

All in the detail

"Some people see a bike as just a means to an end — often this is to save them money. They buy the bike and expect it go on for ever. But it’s not like that, you have to look after it. That’s why we offer maintenance workshops.

"Many people come to us after a recommendation from a friend. Word of mouth like that is very common, and we get to know networks of people who have all suggested Mud Dock to their friends and family.

"And of course we also get some customers who come because they can only get a certain brand of bike here. All in all we really do have a cosmopolitan mix of people."

Our series on the view from within Mud Dock will continue with further posts